25% Lower CPA for L’Oréal Professionnel through Hyperlocal Personalization

CASE STUDY

"DeltaX's hyperlocal campaigns drove sales growth for our 500+ partner salons by generating high-quality leads and targeted exposure. Their platform and support helped us achieve our campaign objectives and we're excited to continue working with DeltaX to drive even greater success."

Partner Salons

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Custom Offers

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Lower CPA

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Challenge

L’Oréal Professionnel wanted to help their 500+ partner salons in India boost their sales by providing them with qualified leads and exclusive offers. They needed to create customized creatives highlighting each salon’s brand name and offer while targeting a specific audience within a 2-3km radius of the salon.

Solution

L’Oréal Professionnel partnered with DeltaX and used DeltaX Hub for launching hyperlocal campaigns and LeadX for distributing leads to salons in real-time. DeltaX Hub enabled the creation of custom images and video creatives for each salon and utilized Facebook Lead Ads to collect leads seamlessly. L’Oréal Professionnel had full visibility of campaign performance across all salons through a unified dashboards

Results

Within three months, L’Oréal Professionnel generated over 37,000 high-quality leads for their partner salons at competitive CPLs across Tier 1 & Tier 2 cities. They also gained the goodwill of their 500+ partner salons, who saw their brand promoted on Facebook for the first time and received a combined exposure of 3.5 crore unique customers. DeltaX’s solutions helped L’Oréal Professionnel execute successful hyperlocal campaigns at scale, resulting in significant business growth for their partner salons.