Say Goodbye to Measurement Challenges and Scale Your ROI
Deterministic Attribution
Trace user journey for all conversions without worrying about sampling or relying on probabilistic matches
Track Multiple Goals
Measure multiple goals for full-funnel tracking and custom fields to capture rich categorization information
Expedite Publisher Learning
Feed qualitative signals to platforms like Google Ads & Facebook to improve their targeting and expedite AI learning
Data Export APIs
Get access to raw & summarized data to import to your data warehouse using flexible formats like CSV, AWS S3 or API
Fraud Prevention
Save costs and benefit from strong dedupe checks in place to avoid paying for fraudulent or erroneous clicks
First-party & Secure
Leverage custom first-party domains, S2S tracking and to avoid getting blocked by browsers or based secure tracking
More than 1000+ Advertisers trust DeltaX for Insights, Creative Solutions & Measurement​
Get Started In Days with Tracking Across Web & Mobile
We support a wide array of capabilities to collect data across all user touch points using easy to implement SDKs. Typical integration is one-time and it only takes a few hours to get started.
- GTM compatible tags for web & mobile web
- Native SDKs for iOS & Android
- Track using your own first-party custom domains
Single View Across Paid Channels for Cost & Tracking Metrics
Leverage one-click integrations across 100+ popular paid marketing platforms. Use pre-built dashboards and reporting to keep on top of the tracking, conversion, and cost data in a single view.
- Built-in ETL to stitch tracking data with publisher cost
- Track multiple goals along with custom metadata for each conversion
- Audit and analyze raw logs for each conversion & goal
Measure & Optimize Metrics That Matter using Offline Import & CRM Integration
Take advantage of advanced tracking capabilities to measure post-conversion events like Deposits, KYC verification, and other critical business goals. CRM integrations ensure that disposition data is also synced at regular intervals and is available in our Reporting & Dashboarding modules.
- Two way sync between your CRM & performance marketing dashbaord
- Track and optimize metrics that matter for your business
- Feed rich qualitative signals from CRM to optimize campaigns on publisher consoles
Analyze ROI using Multi-touch Attribution Modeling
Analyze ROI and performance using a variety of single-touch, multi-touch, and data-driven attribution models. Although you can choose a single primary attribution model, we allow selecting multiple secondary models for your to compare attribution results. We also support an advanced Model Comparison tool that helps compare KPIs across models.
- Support for custom click & view windows per publishers
- Trace customer journey for every attributed conversion
- Leverage model comparison tool to analyze the contribution of each channel for different attribution models
Track, Attribute and Grow With Affiliate Marketing
Advanced tools to track, dedupe, and verify conversions across Affiliates. Manage affiliates at scale using our automated reports and server-to-server postbacks with granular control over selecting the metrics which are shared with affiliates.
- Supports click tracking across 100+ affiliate partners
- Setup server-to-server postbacks with flexible macros and control the data passed to the affiliates
- Flexible cost computation based on transaction type, revenue and other custom metrics to calculate affiliate commissions
Learn how DeltaX Measurement helps global brands succeed​
Success Stories