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33% Lower CPA & 2.3x increase in Eligible leads for Citibank Thailand



Citibank, in partnership with Ecselis Havas Media, sought to find new credit card customers in Thailand and expand their digital acquisition channels beyond search. They aimed to generate high-quality leads while reducing the cost per lead.


DeltaX helped Citibank identify Facebook as a channel to generate high-quality leads at minimal cost. By integrating Citibank’s CRM and media data with Facebook’s platform, DeltaX was able to identify high-performing audiences and ensure that every dollar spent was optimized for quality leads.


Citibank achieved a 34% lower cost per lead and a 2.3X increase in customer leads over the course of their 6-month campaign. They were so pleased with the results that they exported the same strategy to other markets in Southeast Asia. DeltaX’s platform enabled Citibank to efficiently identify new leads and optimize their digital acquisition channels, resulting in significant business growth.

Lower CPA
0 %
Eligible Leads
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Our partnership with the DeltaX platform has enabled us to leverage its full potential by understanding different audience segments and matching offline conversions for budget optimization.
Siddharth Surana
GM Digital, APAC, Ecselis & Havas Media International

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