Platform Privacy Policy

For information regarding our corporate website privacy practices, please click here.

This information and the privacy statement below apply to our online advertising technology platform (the Platform) and its use by and on behalf of our clients, and will be of general interest to Internet users. Our goal is to be transparent to Internet users about our business by describing our business in simple terms that Internet users can understand. If you have any questions about this information, or would like more details, please contact us here.

The platform is operated by AdBox Software Pvt. Ltd. 168, 3rd cross road, 13th main, Kormanagala 4th Block, Bangalore, 560034, INDIA

Opt-Out: To go directly to our opt-out, click here.


Ad Server: An ad server, in its simplest form, is responsible for delivering an ad to be shown in a web page or a mobile app. Today, communications may be sent to several servers in the process of selecting and delivering an ad. This occurs in a matter of milliseconds.

Beacons, Pixels, and Tags: Beacons (also sometimes referred to as web beacons or pixels) and tags enable online advertising companies to collect data, serve advertising, and provide related services, such as measurement or fraud prevention, on web sites by allowing communication between a web browser and a server. A beacon is a small transparent image that is placed on a web page. A tag is a small piece of website code that is run by the web browser.

Mobile SDK: A mobile SDK is the mobile app version of a beacon or tag (see Beacons and Tags above). The SDK is a piece of computer code that publishers include in their apps to enable ads to be shown and to enable related services, such as measurement or fraud prevention.

Cookie: A cookie is a small text file that is stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognise browsers from one visit to another or from one website to another. (See the our Platform Cookie Policy for more information on how DeltaX uses cookies below)

Non-Cookie Technology: Today’s online world is becoming increasingly complex, with a proliferation of new devices, software platforms, online services, and other technology. In this world, cookies are not always available. Therefore, companies are using alternative methods to distinguish devices. For example, some platforms, such as Apple’s iOS and Google’s Play Services for Android, provide unique IDs to be used for advertising. Most mobile devices are assigned unique identifiers that also may be used to distinguish devices. Additionally, it is possible to use mathematical techniques to make intelligent guesses about recognising devices.

ID Synching: ID synching (sometimes also referred to as cookie syncing), though not often discussed, is a common and long-standing process in the industry. It enables advertisers to use data on multiple advertising platforms. Here’s an example of how it works. Let’s say you sell a product on your website, and a customer visits your site. You store a cookie to identify that customer’s browser with an ID of 12345 and associate that ID with information about what the customer shopped for on your site. If you want to use that information to advertise on other sites, you might buy the advertising through an online advertising marketplace. In order to buy the right ads, you’ll need to match ID 12345 to the ID the marketplace has assigned to the same customer (which let’s say for this example is ABCDE), you’ll have a record that says ID 12345 = Marketplace ID ABCDE. That way, when the marketplace offers to sell you an ad to be shown to ABCDE, your system will know that ABCDE is the same as 12345, and you can pick the right ad to show the customer.

Precise Geographic Location: Your device, typically a mobile device, may be capable of sharing your precise geographic location with apps or web pages that you visit using that device. Devices use one or more methods to determine this location, including GPS coordinates and information about wifi networks in your vicinity. (Geographic location determined from IP address is typically not considered to be “precise.”) Devices such as iPhone or Android phones should require users’ consent before installing or using an app that accesses the device’s precise geographic location. The app, in turn, may make this information available to third party advertising companies in order to make the ads you see more relevant.

Of course, the explanations above are simplified. There are many resources available on the web to learn more about these concepts and online advertising in general. Although we have no responsibility for the content of these sites, we offer the following as good places to start learning:


DeltaX has created a technology platform (Platform or DeltaX Platform) that our clients use to buy, track, personalise, attribute, optimise and report media across multiple advertising channels. In other words, the DeltaX Platform does not itself buy ads, but provides technology that other companies use for those purposes.

The DeltaX Platform is designed to enable other companies (our clients) to buy advertising that may use “Platform Data” that clients may collect using the Platform, derive from their use of the Platform, or acquire from other sources and then use on the Platform. The Privacy Statement below describes how DeltaX handles Platform Data that is collected or used on the Platform by and on behalf of our clients.


For simplicity, accuracy, and clarity in discussing our privacy practices, we refer to the data collected and used on the Platform as “Platform Data.” Platform Data includes data elements such as information received from the web browser, operating system, or device, including such things as information about the browser type and browser settings, information about the operating system or device, the web address of a web page visited, the name or type of mobile app, the address of the referring web page, the IP address of the device, cookie information, and other information about a web page or app. Collectively, this data might be called HTTP header data or clickstream data. Platform Data also includes information about the geographic location of the device. It may also include inferences or information about users’ interests that are created, acquired, or used by our clients. Platform Data does not include, and DeltaX does not collect, use, or allow on the Platform, data that, by itself, directly identifies an individual, such as name, address, phone number, email address, or government identifier.


Although the specific cookies may change from time to time, this describes the purposes for which the DeltaX Platform employs cookies to operate, and enable clients to use, the Platform. For a detailed description of cookies set by the Platform, see DeltaX Cookies.

Note that the Platform may also use some Non-Cookie Technologies (as defined above and as detailed below).

DeltaX Cookies Below you will find information on DeltaX cookies, all of which are set on the domain. DeltaX has contractual provisions that prohibit clients of the Platform from setting, reading, writing, modifying, or deleting any cookie on an DeltaX domain. Except as noted in the table below, all of these cookies are set by the Platform.

Cookie Name Purpose
_id Cookie Id
xb* Internal identifier for advertiser and last click id. Eg: if the advertiser identifier in the platform is ‘35BAR227’ the cookie name will be ‘35BAR227’ and the value of it will be the last unique click id - 6cacfac4-4c0f-1445398329


This privacy statement describes DeltaX’s practices and policies with regard to the Platform Data that is collected or used on the Platform by DeltaX Inc. on behalf of its clients.


The DeltaX Platform allows clients to collect and use Platform Data. The Platform enables clients to use information provided by third-party sources. Clients and third parties use ID synching to enable the use of this information through the Platform.

DeltaX does not collect, use, or allow its clients to transfer to or use on the Platform, data that, by itself, directly identifies an individual, such as name, address, phone number, email address, or government identifier.


The Platform uses cookies, beacons, tags, mobile SDKs, and in some cases non-cookie technologies (such as Server Side Tracking), to collect Platform Data associated with particular web browsers or devices.


The Platform enables DeltaX’s clients to use their Platform Data for advertising-related purposes such as:

While the DeltaX Platform is designed to use only certain types of data, and Platform clients’ are prohibited from bringing data onto the Platform that directly identifies an individual such as Name, Email, Phone number, Physical Address


DeltaX may, to provide, operate, manage, maintain, and enhance DeltaX’s services, provide Platform Data to partners and service providers. DeltaX may provide, or enable others to collect, information for purposes of detecting and preventing malicious activity or invalid traffic. In addition, DeltaX may disclose such information in the event we reasonably suspect malicious activity or invalid traffic, or believe that we are legally required to do so. DeltaX may also share aggregated data derived from the Platform, including, for example, statistics about Platform activity. Clients have access to their Platform Data that is collected and used on the Platform. Finally, we may transfer Platform Data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.




You can opt-out of our services.

DeltaX Web Browser Opt Out: You can click below to opt-out of having the Platform used to select ads for your browser based on your online web browsing behaviour. When you opt-out, an opt-out cookie (from will be stored in your web browser. The Platform will know the choice you have made when it sees your opt-out cookie, and will apply your choice to all companies’ use of the Platform. If you block or delete the opt-out cookie, the Platform will not see your choice.

_Opt-out from our service _:

Click here to opt-out from our serivce.

You may also want to look at to opt-out of other major ad platforms

DeltaX Mobile App Opt Out: Mobile device system software such as Apple iOS or Google Play Services provide an opt-out choice that will be communicated to companies providing in-app advertisements. For more information, or to opt-out using these mechanisms, consult your device settings.


DeltaX is committed to abide by government regulations and industry best practices. It can be said that DeltaX practices reasonably align with the guidelines prescribed by self-regulation industry bodies such as IAB, IAMAI and NAI.


Check this policy for changes. We may change this privacy statement at any time. However, if we were to make material changes, those changes would not be applied to Platform Data collected prior to such changes. MORE QUESTIONS?

If you have questions about privacy on the DeltaX Platform, you may send us an email on