Dentsu Kenya Unlocks Efficiency with Automated Reporting for KCB

CASE STUDY

Challenge

Dentsu Kenya, through its performance division iProspect, excels at driving results for its clients, notably KCB, one of Kenya’s largest banks. However, the team faced significant challenges with the manual reporting, dashboards, and insights management from their diverse digital campaigns. This inefficiency hindered their ability to focus on strategic planning and comprehensive campaign analysis.

Solution

To address these challenges, Dentsu partnered with DeltaX to streamline and unify data across multiple channels, including Eskimi, DV360, Meta, LinkedIn, Snapchat, Mediapal, and Twitter. DeltaX developed tailored, interactive dashboards with weekly and monthly cross-channel reports. The solution included an AI-driven optimizer for efficient budget distribution and pacing. This automation enabled the team to maintain a holistic, real-time view of their campaign performance, vastly reducing the need for manual interventions.

Results

75% Time Saved: Automated reports and dashboards significantly reduced manual work, freeing up valuable time for strategic decision-making.
Real-Time Performance View: Up-to-date data through automatic integrations provided a clear picture of campaign performance.
Increased ROAS: Strategic resource allocation through time savings led to improved campaign Return on Ad Spend (ROAS).
Enhanced Client Satisfaction: Timely and accurate reporting improved client satisfaction for Dentsu.

Productivity Gains

0 %

Integrations

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"DeltaX partnership is empowering our teams and positively impacting our client deliverables. KCB dashboard and reports are an example of the value we are able to drive for our clients with AI and automation capabilities at the center of growth"