Cadbury, a leading CPG brand in India, aimed to tap into the spirit of generosity and empower hawkers during Diwali. They sought a technology partner to create a solution that connected users with sellers/hawkers, helping them reach a wider audience during the festive season and leveraging e-commerce and digital marketing to support small businesses. The campaign aimed to offer a virtual store to hawkers to sell their products, supporting and empowering those who don’t own permanent stores.
DeltaX developed “Cadbury ShopsForShopless,” a user-friendly mobile-accessible solution allowing small-scale hawkers to showcase their products, contact details, and grow their businesses. The solution provided a virtual storefront, enabling customers to browse products and contact sellers for in-person purchases. Users could onboard hawkers in their vicinity by scanning a QR code on their Cadbury Celebrations pack, taking photos of their nearest hawker and products, and uploading them with contact/location details.
Cadbury ShopsForShopless received an overwhelming response from both hawkers and customers. The initiative highlighted the brand’s commitment to social responsibility and community development. With over 3,500 shops opened, 100K registered visitors, and 3.2 million unique scans, the solution offered a practical answer to challenges faced by small-scale hawkers, backed by a well-established brand.
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